DRAGON / PENSKE AUTOSPORT is excited to announce a multi-year strategic partnership with IQONIQ, a new and revolutionary fan engagement platform.
Launching in the first quarter of 2021, IQONIQ will revolutionize the way motorsports fans can follow and connect with DRAGON / PENSKE AUTOSPORT. As the team’s official fan engagement partner, IQONIQ addresses a gap in the fan experience, offering a unified platform with the power to meet the needs of fans, athletes, artists, teams, and leagues by fostering more immersive, rewarding, and purposeful relationships.
Together with DRAGON / PENSKE AUTOSPORT, IQONIQ will offer fans an exceptional digital experience packed with revolutionary features, including live results, gamification, messaging, merchandise, prizes, and experiences. The IQONIQ platform will allow fans of the Los Angeles based team to have more in-depth access to the squad and the world of Formula E.
Kazim Atilla, IQONIQ CEO, said: “I am delighted to be able to officially welcome DRAGON / PENSKE AUTOSPORT to the IQONIQ family. This is a team that has competed in every single Formula E race to date and who are a mainstay of the calendar. The team has an impassioned and loyal fanbase which we are excited to be able to provide an even deeper and more engaging relationship for when the IQONIQ app launches in the first quarter of 2021.”
Jay Penske, Founder and Team Principal of DRAGON / PENSKE AUTOSPORT, added that “we are very excited to announce our partnership with IQONIQ. We look forward to using IQONIQ’s unique platform to deliver more exciting content and experiences to our fans. I believe that IQOINQ is a real disrupter, with the capability to make an impact not only in Formula E but in the broader sports, music, and entertainment industries as well.”